Tupe is an exciting new brand with a bold, creative edge. While the industry specifics are a mystery, the company’s distinct identity is impossible to ignore. With an unconventional approach to branding, Tupe wanted a logo that would stand out from the crowd, representing innovation, individuality, and a sense of curiosity. Byexen was tasked with crafting a logo that captures the essence of their avant-garde vision.
Designing for an unknown industry posed a unique challenge. We decided to focus on versatility while infusing the logo with a strong sense of creativity. The approach involved using abstract shapes and bold color contrasts to evoke a feeling of movement and evolution. The concept behind the logo is fluidity—representing Tupe’s ability to adapt and push boundaries in whatever industry they operate.
