Ridhhi and Aarya is a contemporary boutique that specializes in offering stylish and elegant clothing for modern women. With a focus on quality craftsmanship and unique designs, the boutique aims to provide a curated collection that empowers women to express their individuality through fashion. Byexen was engaged to create a logo that reflects the brand’s sophistication, femininity, and modern aesthetic.
The main challenge was to develop a visual identity that resonates with the target audience of fashion-conscious women while standing out in a competitive market. Byexen approached this by incorporating elegant typography paired with minimalist design elements that evoke a sense of style and grace. We chose a refined color palette, utilizing soft pastels and rich tones to convey sophistication. The design process involved ensuring the logo was versatile enough to be used across various applications, including clothing tags, promotional materials, and social media.
