Karigar Outfits is a unique clothing brand that celebrates traditional craftsmanship with a modern twist. Focusing on handmade, artisanal garments, the brand aims to provide consumers with authentic, high-quality apparel that tells a story. Byexen was approached to design a logo that encapsulates the essence of craftsmanship while appealing to a contemporary audience.
One of the primary challenges was to represent the rich heritage of craftsmanship without alienating modern consumers. To address this, we focused on integrating traditional motifs with sleek, modern typography. The design process involved researching regional patterns and techniques to ensure the logo resonated with the brand’s artisan roots. We chose a warm color palette that reflects the warmth and individuality of handmade clothing, establishing a strong emotional connection with potential customers.
