Fight Club Clothing is a bold, streetwear brand designed for individuals who embrace strength, resilience, and a fearless attitude. The brand targets a youthful, urban audience with an affinity for edgy, dynamic styles. Byexen was tasked with creating a visual identity that reflects the brand’s tough, rebellious spirit while maintaining a sleek, fashionable appeal suitable for casual wear enthusiasts.
The key challenge was to design a logo and branding that encapsulates the intensity and raw energy associated with fight culture, while also being versatile enough for apparel. We explored gritty textures, strong typography, and bold color schemes like black, red, and metallic tones to give the brand a powerful and recognizable identity. The design had to be modern yet timeless, appealing to both fashion-forward individuals and those with an affinity for combat sports.
