Claws Thrift Shop is an eclectic and eco-conscious brand that specializes in providing affordable, stylish, and sustainable fashion through second-hand and upcycled clothing. The shop needed a unique logo that embodied its vintage, sustainable vibe while attracting a modern audience interested in ethical fashion choices. Byexen was tasked with crafting a brand identity that merged style with sustainability.
The main challenge for Claws Thrift Shop was to create a visual identity that spoke to both the thrift-conscious shopper and the fashion-forward individual. We wanted to strike the right balance between the vintage charm and contemporary style that defines the store’s offerings. We incorporated earthy tones and playful, retro-inspired typography to give the logo a warm, inviting feel, while also signaling the shop’s commitment to eco-friendly practices.
