Capoli Italian Food is a premium Italian restaurant that celebrates authentic flavors and culinary traditions from Italy. Byexen was tasked with creating a sophisticated yet inviting brand identity that captured the essence of Italian dining—rich in culture, warmth, and passion for food. The goal was to design a logo that could convey both the elegance and the homely charm of Italian cuisine, appealing to food lovers seeking a true Italian experience.
The main challenge was to create a logo that balanced the upscale nature of Capoli’s fine dining experience with the comforting, familiar appeal of Italian food. We explored classic Italian design elements, such as vintage typography and traditional colors like deep reds, greens, and golds, to evoke a sense of heritage and authenticity. Additionally, the logo needed to be versatile for use on menus, signage, and digital platforms, maintaining consistency across all brand touchpoints.
